Undivided

We create brands that build a deeper connection between people who make, serve and sell and those who use, support and buy.

Newable

Work — Newable

Positioning, naming, identity and organisational culture for a great British business champion.
What we do

Approach — What we do

Naming, positioning, brand architecture, visual identity, verbal identity, culture, engagement.
Bloodwise

Work — Bloodwise

Positioning, naming, identity and organisational culture for the country's biggest blood cancer charity.
What’s your story?

Training — What’s your story?

Want to tell a better brand story?
Our new workshop can help.
Purpose is not enough

Opinion — Purpose is not enough

Every organisation, every business, every brand is on a journey into the unknown...
UCL Culture

Work — UCL Culture

Positioning, naming and identity for University College London's radical new department