Positioning, naming and identity for University College London's radical new department
Positioning, naming, identity and organisational culture for a great British business champion
Naming, positioning, brand architecture, visual identity, verbal identity, culture, engagement.
Positioning, story and identity for University College London's enterprising new department
Positioning, naming and identity for an ambitious organisation working to make human rights human
Bringing the UCL Innovation & Enterprise brand to life in the the department's working environment
Brand experience, naming and look and feel for Newable's radical new high street venture
What happens when you lose control of what you stand for? That's what's happening to human rights...
Having a brand that people trust is worth a lot, but you have to earn it and it’s easily lost...
