Positioning, naming and identity for University College London's radical new department
Positioning, naming, identity and organisational culture for a great British business champion
Naming, positioning, brand architecture, visual identity, verbal identity, culture, engagement.
Positioning, story and identity for University College London's enterprising new department
Positioning, naming and identity for an ambitious organisation working to make human rights human
Brand experience, naming and look and feel for Newable's radical new high street venture
Having a brand that people trust is worth a lot, but you have to earn it and it’s easily lost...