Our intro to the dark art of naming.

What's in a name?
— workshop

Mission critical, emotionally charged and fraught with danger; Naming is probably the most challenging part of the branding process. 


In this quick intro to the art and science of naming, we’ll share our insights into how names work and how to judge them and we’ll give you a set of techniques to help make better names more safely.


Timings: 90 mins 

Numbers: Flexible

Use: As part of a brand programme / team building

Where: Your place / our place / third place

More training.