Our intro to the dark art of naming.
What's in a name?
Mission critical, emotionally charged and fraught with danger; Naming is probably the most challenging part of the branding process.
In this quick intro to the art and science of naming, we’ll share our insights into how names work and how to judge them and we’ll give you a set of techniques to help make better names more safely.
Timings: 90 mins
Use: As part of a brand programme / team building
Where: Your place / our place / third place